UroLift

360 campaign: Video, Social, Digital

Pharma spots are usually, well… pharma-like. So, we decided not to make one of those. This campaign embraces a lighthearted and amusing approach to a medical procedure that helps older men who experience symptoms of BPH (benign prostatic hyperplasia) live their lives without any interruptions.

Client: UroLift Agency: DiMassimo Goldstein    Role: Art Director ECD: Paul Fix Senior Copywriter: Rachel Koren