I'm obsessed with ads and the stories they tell... to the point that I refuse to skip them. I even opt for all of the cheaper streaming tiers because I. WANT. ADS. And I love to make them. There’s nothing like partnering up with a writer to come up with outlandish imaginative concepts and then bringing those stories to life.  

But let me tell you how I got here…

2015-2017 Got my BA in Liberal Arts in Israel. Wanna know how to say “magna cum laude” in Hebrew?

2017-2019 Planted myself in the floral design and event planning industry. And then I went on to build my own floral business, Marigold. If you need arrangements for celebrations, I know a gal.

2019-2021 Returned to my NY state of mind and got my BFA in Comms Design with a focus in Advertising, and that's where my obsession started.

2021-2023 My obsession continued to grow as I climbed the ladder from intern to mid-level AD transforming big ideas into big money for brands like BetterHelp, Purple, White Plains Hospital, Teladoc Health, Adtalem, and many more.

If I'm not obsessing, I’m blading, and if I’m not blading I’m eating. And whether I’m obsessing, blading, or eating, you can almost always find me in Brooklyn.